Image: ShopifyWebinar · Online · Free · English
Getting your store ready for agentic AI shopping channels like Muse
By Shopify
- Online
- Free
- #ai commerce
- #agentic shopping
- #checkout
What it's about
Shopify walks through what brands need to sell through AI shopping agents such as Muse, from product data to checkout.
What it means for you
If buyers start shopping through AI agents, you need accurate product data and a checkout that works inside those agents. This session covers what that setup looks like.
Who it's for
Ecommerce leaders and store owners weighing whether to support new AI shopping channels like Muse.
What you'll get
- How structured, real-time product data helps AI agents recommend your products accurately
- How checkout works when buyers use Shop Pay inside an AI agent, with orders landing in Shopify Admin
- How to add new agentic selling channels without rebuilding your setup each time
Good to know
- Free to attend
- Online, held in English
Speakers and hosts
- Dustin HolmstromDirector, Field CTO, Shopify
- Alex CestaroLead Solution Engineer, Shopify
From the organiser · in English · their own words
Build vs. Buy: Agentic selling on Muse and beyond
Each new selling surface is another opportunity to reach high-intent buyers at the moment they decide. Each one also raises the same questions for commerce leaders: How fast can we be there? And what will it take from our team?
November 4, 2026
1:00 PM ET | 10:00 AM PT
AI shopping has moved quickly, from recommending products, to completing checkout, to personal agents like Muse that shop on a buyer's behalf. Is your brand ready for the latest agentic shopping channels, and whatever ones come next?
Get found with accurate product information
See how structured, real-time data on pricing, variants, and availability helps agents recommend products accurately.
Make a new checkout feel familiar
Buyers can check out in personal AI agents with Shop Pay. They review and approve every purchase, and for brands, orders run through Shopify Checkout and land in Shopify Admin.
Expand agentic selling without rebuilding for every new surface
Each AI platform can bring its own data format, approval process, and maintenance burden. See how brands can enter new agentic channels fast with less upkeep.