Image: Humanic’s AI × Marketing CommunityMeetup · Free · English
Using AI to Plan BFCM Welcome, Cart Recovery and Post-Purchase Email Flows
By Humanic’s AI × Marketing Community
- Online Event
- Free
- #email marketing
- #ai
- #bfcm
What it's about
A 30-minute session on using AI to map your customer journey and build welcome, cart recovery, and post-purchase email flows for Black Friday/Cyber Monday.
What it means for you
Helps sellers move past one-off promo emails and get a working BFCM lifecycle plan, useful if you still need to set triggers, timing and copy before the holiday rush.
Who it's for
DTC marketers and store owners who manage email/lifecycle marketing and are prepping for BFCM.
What you'll get
- A checklist to review triggers, timing, targeting and testing before flows go live
- A way to prioritize welcome, cart recovery and post-purchase flows for BFCM
- AI prompts for drafting on-brand subject lines and email copy
Good to know
- Registration requires organiser approval
- Online event
- Session held in English
Speakers and hosts
- Arjun Saksena
From the organiser · in English · their own words
What you'll learn
Identify the email flows to prioritize for BFCM
Map your customer journey and prioritize welcome, cart recovery, and post-purchase flows for Black Friday/Cyber Monday.
Create on-brand email copy with AI
Use AI to draft subject lines, offers, and email sequences that match your brand voice and customer needs.
Build your BFCM email launch checklist
Leave with a checklist to review triggers, timing, targeting, and testing before your holiday email flows go live.
Why this topic matters
Black Friday and Cyber Monday preparation involves more than writing promotional emails. You also need a plan for what happens when someone subscribes, leaves items in their cart, or makes a purchase. In this practical, 30-minute session, you’ll learn how to use AI to plan essential email flows and draft messaging in your brand’s voice.
You'll learn from
Arjun Saksena
Founder/CEO, Humanic - AI Native Email Marketing
Arjun Saksena is the founder and CEO of Humanic, an AI-native email marketing platform that helps marketers create lifecycle campaigns—from subject lines and email sequences to audience segmentation.
Previously, he led growth initiatives for Adobe’s Photoshop and Illustrator and worked on personalization at Evernote and Yahoo Front Page Team.
He also leads the AI in Marketing community, bringing together marketers, operators, and founders to explore how Shopify Merchants and DTC Brands can generate more revenue with AI.