Image: ShopifyWebinar · Online · Free · English
Scaling a fast-growing beauty brand from startup to international player
By Shopify
- Online
- Free
- #dtc growth
- #international expansion
- #beauty
What it's about
Pink Gellac and Meroda, two Dutch cosmetics brands featured in the Twinkle100 ranking, discuss what it takes to scale an ecommerce business across borders.
What it means for you
Useful if you are past early traction and weighing international expansion: hear concrete decisions from two merchants who grew beyond their home market.
Who it's for
DTC founders, CMOs and growth leads at fast-growing brands considering or managing cross-border expansion.
What you'll get
- How two Dutch beauty brands scaled past their home market
- Approaches to selling locally while operating across several countries
- What the next stage of growth looks like after early rapid growth
Good to know
- Free to attend, online
- Held in English
- Moderated discussion, 1 hour
Speakers and hosts
- Imke WalenbergEditor-in-Chief, Twinkle and Marketingfacts, Twinkle Magazine
- Vicki CroweLead Customer Success Manager, Shopify
- Willem VosCOO, Meroda Cosmetics
- Willemijn BoumanCMO, Pink Gellac
From the organiser · in English · their own words
From rising star to scalable brand: how fast-growing merchants build for the next stage of growth
Join Pink Gellac, a Dutch beauty brand, and Meroda, a fast-growing Dutch cosmetics retailer, alongside Shopify for an honest conversation about scaling ecommerce brands, moderated by Imke Walenberg, editor-in-chief of Twinkle magazine.
November 4, 2026
1PM GMT | 2PM CET
The Twinkle100 is the Netherlands' annual ranking of the top 300 ecommerce brands by net revenue, published each October in Twinkle magazine and unveiled at Shopping Today, the Netherlands' leading ecommerce industry event. Pink Gellac and Meroda both feature in the 2026 list.
Pink Gellac is one of the Netherlands' best-known beauty brands, built from a Dutch startup into an internationally recognised name with a loyal customer community. Meroda Cosmetics is a fast-growing Dutch cosmetics retailer that has expanded across Europe.
In this session, they join Shopify and Imke Walenberg, editor-in-chief of Twinkle, to discuss what it really takes to scale a fast-growing ecommerce business, from the growth decisions that shaped their brands to the challenges of operating across borders.
The brands are Dutch. The lessons apply wherever you're building.
Two of the Netherlands' fastest-growing brands
Pink Gellac and Meroda are both featured in the Twinkle100, the annual ranking of the top ecommerce brands in the Netherlands. Hear how they built fast-growing businesses on Shopify and what the next stage of growth looks like.
Global reach, local control
Both Pink Gellac and Meroda have grown beyond the Netherlands into international markets. Hear how they approached expansion and what it takes to sell locally while operating globally.
The platform that grows with you
From payments and fulfilment to analytics and marketing, hear how Shopify gives fast growing Dutch brands the infrastructure to scale without unnecessary complexity.