从新锐品牌到可规模化运营：美妆品牌如何拓展国际市场

From rising star to scalable brand: how fast-growing merchants build for the next stage of growth
Join Pink Gellac, a Dutch beauty brand, and Meroda, a fast-growing Dutch cosmetics retailer, alongside Shopify for an honest conversation about scaling ecommerce brands, moderated by Imke Walenberg, editor-in-chief of Twinkle magazine.
November 4, 2026
1PM GMT | 2PM CET
The Twinkle100 is the Netherlands' annual ranking of the top 300 ecommerce brands by net revenue, published each October in Twinkle magazine and unveiled at Shopping Today, the Netherlands' leading ecommerce industry event. Pink Gellac and Meroda both feature in the 2026 list.
Pink Gellac is one of the Netherlands' best-known beauty brands, built from a Dutch startup into an internationally recognised name with a loyal customer community. Meroda Cosmetics is a fast-growing Dutch cosmetics retailer that has expanded across Europe.
In this session, they join Shopify and Imke Walenberg, editor-in-chief of Twinkle, to discuss what it really takes to scale a fast-growing ecommerce business, from the growth decisions that shaped their brands to the challenges of operating across borders.
The brands are Dutch. The lessons apply wherever you're building.
Two of the Netherlands' fastest-growing brands
Pink Gellac and Meroda are both featured in the Twinkle100, the annual ranking of the top ecommerce brands in the Netherlands. Hear how they built fast-growing businesses on Shopify and what the next stage of growth looks like.
Global reach, local control
Both Pink Gellac and Meroda have grown beyond the Netherlands into international markets. Hear how they approached expansion and what it takes to sell locally while operating globally.
The platform that grows with you
From payments and fulfilment to analytics and marketing, hear how Shopify gives fast growing Dutch brands the infrastructure to scale without unnecessary complexity.