Image: ShopifyWebinar · Online · Free · English
Adding self serve B2B ordering on top of your existing ERP
By Shopify
- Online
- Free
- #b2b
- #erp
- #self-serve ordering
What it's about
A live look at how distributors and manufacturers use Shopify B2B online ordering on top of their ERP, so buyers get self-serve ordering while the ERP stays the system of record.
What it means for you
Useful if you sell B2B and still take orders by phone, email, or field reps: shows how to add self-serve ordering with contract pricing without replacing your ERP.
Who it's for
B2B sellers, distributors, and manufacturers running an ERP who want online self-serve ordering for buyers.
What you'll get
- How online ordering reads from and writes back to your ERP without a second source of truth
- Ways to give buyers company logins, contract pricing, reordering, and quoting
- How to encode credit holds, approval thresholds, and order routing as workflows
Good to know
- Captions available in EN, ES, FR, IT, and DE
Speakers and hosts
- Gareth CowanAccount Executive, Shopify
- Mercedes Boykin-SabalonesAccount Executive, Shopify
- Jordan MurphySolutions Engineer, Shopify
- Kevin ZawSolutions Engineer, Shopify
From the organiser · in English · their own words
How to modernize B2B ordering without replacing your ERP
B2B buyers increasingly expect to order online with their pricing and terms already applied. Join Shopify's B2B experts for a live look at how distributors and manufacturers are meeting that expectation with self-serve ordering.
November 3, 2026
1:00 PM ET | 10:00 AM PT
Captions will be available in EN, ES, FR, IT, and DE
Most distributors and manufacturers are stuck between two bad options: keep processing orders by phone, email, and the field, or rip out the ERP to launch something modern. There's a third path. Shopify B2B online ordering sits on top of your ERP, so it stays the source of truth while your customers finally get a buying experience worth using. We'll show you how.
Keep your ERP in charge
Orders, pricing, and inventory keep flowing through the system you already run. Online ordering reads from and writes back to your system of record, so there is no second source of truth to reconcile.
Give buyers ordering they'll actually use
Company logins, contract pricing, fast reordering, and quoting give buyers the self-serve experience they already expect everywhere else.
Stop rekeying orders by hand
Move phone, email, and field orders to self-serve. Cut the manual entry, the errors, and the labor cost that scale with every new order.
Run your process without a rebuild
Encode the rules you already run, like credit holds, approval thresholds, and order routing, as workflows without a developer backlog. Your process stays the same, and your ERP stays the source of truth.