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Easter 2027: dates by country and a 45-day plan for Shopify stores
Easter 2027 falls on March 28 in US, UK, Europe, Australia. Start your offer and landing page about 45 days before your market's date.
Dates by country
| Market | 2027 | 2028 | Rule |
|---|---|---|---|
| US, UK, Europe, Australia |
Week by week
US, UK, Europe, Australia · Sun, Mar 28, 2027
146 days to go Prep opens Feb 11
- 45 days before · Feb 11Pick the offerA bundle, a gift set or a personalised item.
- 30 days before · Feb 26Build the landing pageA gift guide or an offer page, mobile first.
- 21 days before · Mar 7Ads live, test two anglesKeep the angle that wins.
- 14 days before · Mar 14Last order date on the pageShoppers need to know it arrives in time.
- 7 days before · Mar 21Gift cards and express shippingLate shoppers still buy if delivery is instant.
- 7 days after · Apr 4Note what sold for next yearNext year starts from here.
Build the landing page in GemBossStart a page for this season in GemBoss.
GemBoss ↗Stories about this holiday
Stories for this season show up here as it gets closer.
Questions
When is Easter 2027 in US, UK, Europe, Australia?
Sun, Mar 28, 2027.
When should a Shopify store start preparing?
About 45 days before: pick the offer and build the landing page first, then get ads live about 30 days before.
Dates follow each country's rule and are checked before each season.