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Mother's Day 2027: dates by country and a 60-day plan for Shopify stores
Mother's Day 2027 falls on March 7 in UK, Ireland; May 9 in US, Canada, Australia, Germany, Italy, Japan, Brazil, India; May 10 in Mexico; May 30 in France; August 12 in Thailand. Start your offer and landing page about 60 days before your market's date.
Dates by country
| Market | 2027 | 2028 | Rule |
|---|---|---|---|
| UK, Ireland | 3 weeks before Easter | ||
| US, Canada, Australia, Germany, Italy, Japan, Brazil, India | 2nd Sunday of May | ||
| Mexico | Always 10 May | ||
| France | Last Sunday of May (June if Pentecost) | ||
| Thailand | Always 12 August |
Week by week
UK, Ireland · Sun, Mar 7, 2027
125 days to go Prep opens Jan 6
- 60 days before · Jan 6Pick the offerA bundle, a gift set or a personalised item.
- 45 days before · Jan 21Build the landing pageA gift guide or an offer page, mobile first.
- 30 days before · Feb 5Ads live, test two anglesKeep the angle that wins.
- 14 days before · Feb 21Last order date on the pageShoppers need to know it arrives in time.
- 7 days before · Feb 28Gift cards and express shippingLate shoppers still buy if delivery is instant.
- 7 days after · Mar 14Note what sold for next yearNext year starts from here.
US, Canada, Australia, Germany, Italy, Japan, Brazil, India · Sun, May 9, 2027
188 days to go Prep opens Mar 10
- 60 days before · Mar 10Pick the offerA bundle, a gift set or a personalised item.
- 45 days before · Mar 25Build the landing pageA gift guide or an offer page, mobile first.
- 30 days before · Apr 9Ads live, test two anglesKeep the angle that wins.
- 14 days before · Apr 25Last order date on the pageShoppers need to know it arrives in time.
- 7 days before · May 2Gift cards and express shippingLate shoppers still buy if delivery is instant.
- 7 days after · May 16Note what sold for next yearNext year starts from here.
Stories about this holiday
Stories for this season show up here as it gets closer.
Questions
When is Mother's Day 2027 in UK, Ireland?
Sun, Mar 7, 2027. 3 weeks before Easter.
When is Mother's Day 2027 in US, Canada, Australia, Germany, Italy, Japan, Brazil, India?
Sun, May 9, 2027. 2nd Sunday of May.
When is Mother's Day 2027 in Mexico?
Mon, May 10, 2027. Always 10 May.
When is Mother's Day 2027 in France?
Sun, May 30, 2027. Last Sunday of May (June if Pentecost).
When is Mother's Day 2027 in Thailand?
Thu, Aug 12, 2027. Always 12 August.
When should a Shopify store start preparing?
About 60 days before: pick the offer and build the landing page first, then get ads live about 30 days before.
Dates follow each country's rule and are checked before each season.