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Valentine's Day 2027: dates by country and a 60-day plan for Shopify stores
Valentine's Day 2027 falls on February 14 in Most markets; June 12 in Brazil (Dia dos Namorados). Start your offer and landing page about 60 days before your market's date.
Dates by country
| Market | 2027 | 2028 | Rule |
|---|---|---|---|
| Most markets | |||
| Brazil (Dia dos Namorados) | Always 12 June |
Week by week
Most markets · Sun, Feb 14, 2027
104 days to go Prep opens Dec 16
- 60 days before · Dec 16Pick the offerA bundle, a gift set or a personalised item.
- 45 days before · Dec 31Build the landing pageA gift guide or an offer page, mobile first.
- 30 days before · Jan 15Ads live, test two anglesKeep the angle that wins.
- 14 days before · Jan 31Last order date on the pageShoppers need to know it arrives in time.
- 7 days before · Feb 7Gift cards and express shippingLate shoppers still buy if delivery is instant.
- 7 days after · Feb 21Note what sold for next yearNext year starts from here.
Brazil (Dia dos Namorados) · Sat, Jun 12, 2027
222 days to go Prep opens Apr 28
- 45 days before · Apr 28Pick the offerA bundle, a gift set or a personalised item.
- 30 days before · May 13Build the landing pageA gift guide or an offer page, mobile first.
- 21 days before · May 22Ads live, test two anglesKeep the angle that wins.
- 14 days before · May 29Last order date on the pageShoppers need to know it arrives in time.
- 7 days before · Jun 5Gift cards and express shippingLate shoppers still buy if delivery is instant.
- 7 days after · Jun 19Note what sold for next yearNext year starts from here.
Build the landing page in GemBossStart a page for this season in GemBoss.
GemBoss ↗Stories about this holiday
Stories for this season show up here as it gets closer.
Questions
When is Valentine's Day 2027 in Most markets?
Sun, Feb 14, 2027.
When is Valentine's Day 2027 in Brazil (Dia dos Namorados)?
Sat, Jun 12, 2027. Always 12 June.
When should a Shopify store start preparing?
About 60 days before: pick the offer and build the landing page first, then get ads live about 30 days before.
Dates follow each country's rule and are checked before each season.