How one new ad cut a brand's nCPA from $63 to $32

In an October 2026 post, @vincent_chipper, a creative strategist, said one new ad and one iteration halved nCPA for a subscription brand client spending $150k+/month on Meta. The brand is not named, and all figures are self-reported.

VVincent Huygens@vincent_chipper

Made 1 ad and 1 iteration as a creative strategist. It halved nCPA for a client spending $150k+/month on Meta.

nCPA before: $63
After ad 1: $43
Iteration launched the next day.
Launch day, the iteration pulled spend HARD and dropped nCPA to $32.
For a subscription brand, that’s insane.

They can scale harder now, and the extra MRR from these 2 ads is roughly +$100k.

It gets better. Blended ROAS went from 3.52 to…

Oct 30, 2026 · View on X

Before

According to @vincent_chipper, the client is a subscription brand spending $150k+/month on Meta.

• nCPA before: $63.
• Blended ROAS before: 3.52.

The post gives no date range for either number, and does not say how the brand measures nCPA.

What they changed

Everything below is what the post says, nothing more.

1. @vincent_chipper made one new ad as a creative strategist. After this ad, nCPA was $43.
2. The next day, @vincent_chipper launched one iteration of that ad. On launch day, the post says it "pulled spend HARD" and nCPA fell to $32.

The post does not describe the creative itself: no hook, format, offer or angle is given. It also does not say what was changed between the ad and its iteration.

After

All numbers are as reported by @vincent_chipper, not independently verified.

• nCPA: $63 before, $43 after ad 1, $32 on the iteration's launch day. The drop from $63 to $32 is about 49%, calculated from those two numbers.
• Blended ROAS: 3.52 before, 5.18 after (about +47%, calculated from those two numbers).
• Extra MRR: @vincent_chipper says the two ads add roughly +$100k.

The post also says Google and the brand's Amazon listing are doing well too, and concludes that good creative lifts every channel. No time window is given for the "after" figures. The $32 is a launch-day reading, so it may not hold as spend scales.

How can you test this on your store?

1. Pick your best-performing Meta ad and note its current nCPA (new-customer cost per acquisition) and your blended ROAS over the last 14 days.
2. Launch one new ad, then one iteration of the winner the next day, as the post describes. Change one element at a time so you know what moved.
3. Give each ad a few days of spend before judging, and compare nCPA against your 14-day baseline rather than a single day.
4. Check blended ROAS and your other channels (Google, marketplace listings) over the same period to see whether the lift spreads, as the post claims.
5. If nCPA drops, raise budget in steps and watch whether it holds.

Frequently asked questions

Which brand is this?

The post does not name it. @vincent_chipper describes it only as a subscription brand client spending $150k+/month on Meta, so the result cannot be checked against a public store.

Who reported the numbers, and can they be trusted?

@vincent_chipper, who describes themself as a creative strategist, reported them in a single X post. They are self-reported, with no screenshots described in the text, no date range and no measurement method. Treat them as a directional signal rather than a verified benchmark.

What exactly was the ad that worked?

The post does not say. It states only that one ad and one iteration were made, and that the iteration launched the next day. What the creative looked like, or how the iteration differed, is not disclosed.

Does the post say the author gains from the result?

@vincent_chipper says they made the ads as a creative strategist for the client, so they have a professional interest in the creative work looking effective. The post does not mention selling a tool or course.

Sources

• @vincent_chipper on X