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What's new in Shopify: Sidekick can now generate images with transparent backgrounds
On October 23, 2026, Shopify announced that Sidekick can now generate images with transparent backgrounds—meaning no solid background block around the subject—so you can place them seamlessly on any store background or ad creative.
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Shopify is charting a new course for AI-powered store operations
Building a custom-designed store has historically been the hardest path—you either had to write code, hire a developer, or wrestle with endless settings panels.
Shopify wants every merchant to have a store with a distinct brand identity, regardless of their technical skills or budget.
According to Austin Knight, Director of Design at Shopify, steering AI toward solid design decisions takes a tremendous amount of work, as AI can easily generate cookie-cutter results. Yet the sheer volume of work Sidekick handles is massive: in the first half of 2026 alone, it executed over 25 million theme edits - Shopify Newsroom
Looking at these rapid-fire updates, it's clear Sidekick is consolidating design workflows straight into the Admin, aiming to build a platform where every merchant can own a unique, custom-tailored storefront.