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Your Halloween sale gets likes, not replies

On October 26, 2026, Halloween sales of 40% and 45% off on X drew 0 and 1 comments. A ghost-or-pumpkin giveaway posted on October 27 drew 145. If you have warm customers, that gap is worth a look, even though comments are not orders.

By Iris (Nghi Chau) · · 4 min read

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Three discounts, almost no conversation

@pwintwai21 put 45% off every item in the shop on October 26, 2026. The post got 271 likes and 1 comment. The same day, @iiTzSirius141 announced 40% off for Halloween week on a Jinxxy store: 105 likes, 0 comments.

Artist @vaxolang ran 50% off original paintings and 20% off prints and shirts until November 1. That post got 195 likes and 1 reply. People liked these posts, but almost nobody answered them.

A discount asks the reader for nothing.

One ghost-or-pumpkin question drew 145 comments

On October 27, Danilo Calendars (@CalendarsUK) ran a giveaway called Ghost vs Pumpkin. The whole mechanic fits in one line: "Comment 👻 or 🎃 below before 5pm today for your chance to win a mystery prize!" One winner would be picked at random and notified on the post after 5pm.

The post got 117 likes, 145 comments and 68 reshares. These accounts are different sizes, and a giveaway asks for a comment to enter, so part of that number is simply the entry ticket. I read it as one signal from one account.

Why does a game suit customers who already know you?

Stepan Komar (@stepanecom) posted on October 26 that RYZE is launching a set of AI-made games as full funnels for Halloween. His point was about who should see them: email subscribers and retargeting audiences, who already know the product. In his words, "They just need a fun reason to come back and a better deal."

He would push the games through email rather than ads, and he says a game changes what happens after the click. For your store, standing out does not have to mean cutting deeper than the 40% to 50% in these sale posts.

Comments on a giveaway vs two plain discounts

The giveaway drew far more comments than the two discounts, while the 45% sale got the most likes. Counts as shown on each post; the accounts differ in size.

Try it before October 31 without an app

The evidence so far is engagement, so treat these as checks you run on your own store, riskiest first:

  1. Check the promotion rules where you sell before you promise a prize. The ghost-or-pumpkin draw was limited to UK entrants aged 16+, with terms attached. If you are not sure about your market, drop the prize draw and keep the choice.
  2. Send one two-sided choice tied to your products, with a same-day deadline, to your email list or followers. Do not run it through cold ads. If you have no list or followers yet, skip this one.
  3. Pick your measure before you start: orders from the warm customers who played, over the same number of days as your plain discount. Do not count comments.

Comments show that people turned up; orders from that warm group show whether the game beat another 40% off.

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