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Halloween 2027: dates by country and a 45-day plan for Shopify stores
Halloween 2027 falls on October 31 in US, UK, Canada, Australia. Start your offer and landing page about 45 days before your market's date.
Dates by country
| Market | 2027 | 2028 | Rule |
|---|---|---|---|
| US, UK, Canada, Australia |
Week by week
US, UK, Canada, Australia · Sun, Oct 31, 2027
363 days to go Prep opens Sep 16
- 45 days before · Sep 16Pick the offerA bundle, a gift set or a personalised item.
- 30 days before · Oct 1Build the landing pageA gift guide or an offer page, mobile first.
- 21 days before · Oct 10Ads live, test two anglesKeep the angle that wins.
- 14 days before · Oct 17Last order date on the pageShoppers need to know it arrives in time.
- 7 days before · Oct 24Gift cards and express shippingLate shoppers still buy if delivery is instant.
- 7 days after · Nov 7Note what sold for next yearNext year starts from here.
Build the landing page in GemBossStart a page for this season in GemBoss.
GemBoss ↗Stories about this holiday
- Your Halloween sale gets likes, not repliesOn October 26, 2026, Halloween sales of 40% and 45% off on X drew 0 and 1 comments. A ghost-or-pumpkin giveaway posted on October 27 drew 145. If you have warm customers, that gap is worth a look, even though comments are not orders.
- Halloween has become a Shopping Season, and it now overlaps with Prime Big Deal DaysHalloween in the US is expected to draw a record $13.5 billion this year, per retaildive.com, and the season now stretches across weeks instead of one night. This week it runs into three overlapping big-box sales, per modernretail.co.
Questions
When is Halloween 2027 in US, UK, Canada, Australia?
Sun, Oct 31, 2027.
When should a Shopify store start preparing?
About 45 days before: pick the offer and build the landing page first, then get ads live about 30 days before.
Dates follow each country's rule and are checked before each season.