Black Friday · Cyber Monday 2026: dates by country and a 90-day plan for Shopify stores

Dates by country

Week by week

Stories about this holiday

1. Mums shortlist before Black Friday. What does your product page say?Many Australian mums who say they are waiting for Black Friday have already chosen what to buy.
2. How to check whether ChatGPT recommends your store and find your gap before Black FridayYour product page ranks high on Google. But when a shopper asks ChatGPT "which one should I buy?", does it name your store?
3. Advertisers carry the risk of Meta's AI ad edits from November 20Meta's AI can add text, images and links to live ads, sometimes on ads where nobody turned the feature on. From November 20, 2026, a week before Black Friday, Meta's new ad terms put the risk of those edits on the advertiser.
4. Can a BFCM sales surge trigger a Shopify Payments reserve?It can, on Shopify Payments. Shopify lists 5 risk indicators for reserves (holds on part of your payouts), [including volume surges and an increased refund rate]{indigo}, not as a closed list.
5. Your product page test won on conversion rate. Is it BFCM-ready?Not yet. Returns land weeks after an experiment ends, so a product page test that wins on conversion rate can still cost more than the report shows once they arrive.
6. Australians ask AI to check your Black Friday price. Few let it buyIn a YouGov survey of Australian adults, reported by Mi3 on October 19, 2026, AI use for sale shopping rose 11 points to 60%. Only 10% would let AI buy without asking first.
7. Tăng AOV trước Black Friday: đơn lớn hơn có tăng lợi nhuận hơn không?Khi mỗi lượt khách click vào quảng cáo bạn đều tốn phí thì tại sao không làm cho lượt click ấy đáng giá hơn? Khiến họ mua thêm một sản phẩm, chọn gói lớn hơn hoặc thêm sản phẩm để được miễn phí giao hàng (free ship), AOV, tức giá trị đơn hàng trung bình nhờ đó sẽ tăng lên.
8. Chi mạnh cho quảng cáo BFCM, nhưng website của bạn đã sẵn sàng nhận đơn chưa?Giữa tháng 10, một số người làm thương mại điện tử cùng nhắc đến một vấn đề: thương hiệu chi mạnh để kéo khách vào website nhưng lại ít tự kiểm tra trải nghiệm mua hàng trên trang của mình.
9. Q4 advice says fix the base before you scale BFCM ad spendMany stores plan to raise ad budgets first this Q4, yet the advice published over the past month keeps putting the foundation ahead of the spend.
10. Adobe forecasts $275.1B in US online holiday sales, with Cyber Week jumps in everyday goodsAdobe forecast that US shoppers will spend $275.1 billion online from November 1 to December 31, up 6.7% from last year, according to Adobe's announcement. Adobe based the forecast on more than 1 trillion visits to US retail sites, 100 million SKUs and 18 product categories, per…

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